Attracting Headhunters
Job
recruiters are like ninjas — you rarely see them unless they want to be seen.
They contact only the best and brightest in their professions, offering them
jobs which never get advertised.
Looking
for headhunters rarely works. Instead, you make yourself as visible and
intriguing as possible, and wait for them to contact you.
You’ve
got several ways to do this, but before we get into those tactics remember
attracting job recruits is a long-end game. You need to apply these tactics
over time and while you’re employed; waiting until you’re actively looking for
a job is too late.
Be the Best
Okay,
this is obvious, but if job recruiters only approach the best in your industry,
you need to be the best. This doesn’t just mean excelling at your job — many
talented people toil in anonymity.
You need
other people in the industry to acknowledge how good you are. Word needs to
spread about your accomplishments, so job recruiters have opportunity to hear
about you. This is as true for a salesperson as it is for a CEO. You need to be
your own publicist and build a robust network of contacts.
Networking: Cast Hooks, Not
Nets
Many
people believe the more contacts they have in their network, the stronger their
network becomes. This isn’t true. It’s not how many people are in your network,
it’s who’s in the network.
Approach
networking as if you were building a fine art collection. Choose only the best
for the collection. Find out who’s leading your industry and approach them. Engage
them in conversation at seminars or conferences. Follow them on Twitter.
Establish yourself as an industry expert on forums they frequent.
Don’t
neglect industry leaders within your own company. Establish relationships with
them. Ask for their advice, or see if they’re willing to mentor you. When the
time for a new job comes, an endorsement from an in-house mentor is extremely
valuable.
Use Social Media Wisely
LinkedIn
remains one of the most effective ways to draw the attention of job recruiters,
but only if you use the site carefully. Polish your resume until it shines
before you upload it. Stay active on industry-related boards within the site.
If you’re inviting someone to join your Connections, don’t just send the
standard invitation template. Give them a reason to want to hook up with you.
Be careful
what you do and say online. Job recruiters won’t just check your LinkedIn
activity. They’ll Google your name and run searches for you on Facebook and Twitter.
No matter how professional your LinkedIn account is, a single ill-thought-out
post on Facebook can destroy all your hard work.
Establishing Yourself as an
Expert
Don’t
just rely on social media to get your name out there. A carefully written,
thoughtful blog related to your industry can bring you to people’s attention.
If you’d rather work offline, consider writing articles for trade publications,
or giving talks at industry conferences and seminars.
You
won’t see immediate results from these strategies. But if you’re diligent,
approachable and professional, you’ll come to the attention of the people who
matter. And the people who matter are the ones who offer the best jobs.
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