Marketing has undergone a lot of changes during the last
decade and no longer do you have to spend loads of money in order to get your
business noticed. There are many cheap ways to make sure people find out about
your business. Startups need marketing just as much big companies do. So the
moment you enter the market, you have to start thinking about business
promotion. If you are out of ideas be sure to check out the following 5 things
you can try out.
Social media marketing
Social media marketing
Any method of connecting people can be of great value
when it comes to business promotion. Social media has become an important part
of our lives and there is no reason why it should not be used for this purposes
as well. Create a Facebook, Twitter or Linkedln account for your company and
get closer to the potential customers. Still, there are some rules you have to
follow if you want to succeed in promoting your business. Do not overload your
followers with ads for your business as you will be labeled as a “spammer” and
most likely unfollowed by most of the people. A post per day or two is more
than enough. If you want to get the most out of it, post between 7 and 10 p.m.
as that is the part of the day when most of the people are online.
Buddy marketing
There are companies out there that deal in the similar
line of business and want to promote their company as well. Think of some other
business whose customers might also benefit from visiting your company. Contact
them and try to reach the agreement that will benefit the both sides. You can
for example give that company’s visit cards to your customers in favor they do
the same thing to you. Or you can both put other company’s ad on the official
website. This type of marketing is completely free and can be very useful. Your
employees can always mention the other company to the customers and recommend
them their products or services. Of course, the other company’s employees
should do the same for you.
Customer relationships
Happy and satisfied customers will always be ready to
recommend you to the people they know. This is in fact one of the most common
ways people decide on which company they are going to turn to. So if you want
to increase the number of customers, make sure you treat the current ones the best
way possible. Obviously, you and your staff have to be polite with each
customer and prepared to answer all of their questions. Remember that customers
are not just numbers but real people and more personal approach will do the
job. Send them Christmas cards or create special customer birthday program.
The harder you try, bigger are the chances your customers will recommend you to
the others.
Promotional material
Another great way to attract more customers is to give
away promotional material. Promotional material is used in marketing ever since
George Washington first used it as a part of his 1789 US
Try all of these ways and your startup will definitely
record some increases in sale. It is very important to start advertising the
moment the company is open for business. Only that way it will be able to
remain competitive in the market. Still, the most important thing is to make
sure your products or services are quality as much as possible. Satisfied
customers will always be ready to come back.
Author bio:
Diana Smith is a full time mom of
two beautiful girls interested in topics related to latest business technology
and advertising. In her free time she enjoys exploring new and low budget ways
to promote business.
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