Technology plays the leading role in HR
development since the 90’s. It caused HR field to go through 4 important
phases, where the introduction of latest tech completely changed niche’s goals,
objectives and work process. These phases are:
1. Personnel administration
(before 1990)- where main focus
of HR experts was to create, collect and analyze employees paperwork.
2. Human resources
(1990-2000) - with the
introduction of ERP technology, administrative tasks became much less time
consuming and HR experts start focusing on predicting and changing employee’s
behavior.
3. Talent management
(2001-2010)- Adoption of Internet
brought greater access to data and HR departments start functioning as a set of
talent management process, providing: recruiting, staffing, training and
paperwork roles.
4. Business
execution (from 2011 onwards)- with the
introduction of cloud technology HR department shift its attention to
increasing workforce productivity and in tailoring company’s long term
strategy.
Specifically, these are some of the HR
roles that were drastically changed by introduction of latest technology in the
last 20 years:
Recruiting
Social networks drastically changed recruiting process during
the last decade. LinkedIn was one of the main game changers, because it enabled
company’s HR departments to search for the best talents themselves. Today
recruiters constantly search for available expert staff and negotiate transfers.
In addition to that, today’s job ads have much higher visibility rates, due to
various social channels companies use for informing possible candidates about
vacancies. HR managers also use networks like Facebook and Twitter to find more
details about candidate’s expertise and personality. This way they are able to
determine how certain candidates will fit into the new work environment.
Training
Many benefits that technology brought to
learning process reflected on employees’ training. This process today doesn’t
entirely rely on employees’ supervisors and colleagues, since there are many
different learning and simulation programs that can be used for providing more
efficient training in shorter periods of time. Training can also be done
remotely, through webinars organized with the help of various streaming
apps like Periscope for example. These virtual seminars and classrooms, also
enable new trainees to ask questions and interact with their trainers.
Data storage
One of the most important changes in HR
industry was brought by development of big data technology. This advanced
concept enables HR staff to easily process huge piles of paperwork and store
and share it in cloud-based storage. By using big data processing tools they
can determine patterns for analyzing this data and using their insights for
improving recruitment processes, employee satisfaction and performance.
Employee relations
Work time gradually increased in most
Western societies and employees’ ties became stronger. This was also enhanced
by widely available social networking websites like Facebook, Twitter and
LinkedIn and enterprise specific social media platforms like Nestle’s intranet
NestChatter network. This network is used by more than 200,000 people and
enables them to communicate with their colleagues everywhere across the world
and to share their work-related information.
Performance
Employee’s performance will receive much
more important role in company’s management and business evaluation. In
production facilities new Internet of Things concept will enable HR department
to constantly monitor worker’s performance, reward the most dedicated ones, and
warn the ones who don’t satisfy established performance standards. Performance
monitoring is especially important in industries, where salaries depend on
commission, such as insurance or real estate. New advanced software will enable
management team of various buyersagent companies to follow
performance of their field agents, and use it for pay calculations or personal
evaluation.
Fast technology advance will increase the
importance of HR department and practises in small, medium and big enterprises.
In the future these departments might decrease in numbers, due to lesser need
for paperwork processing, but they will have a direct influence on company’s
development.
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