Running a business no longer
requires suits, ties and formal manner of speaking – things are way looser and
more open nowadays, thanks to the startups. You can rest assured that your PR
or marketing team will advise you to host an event at some point and, you can
also rest assured that they are completely right to do so. In order to get your
startup’s name out there, you are going to need to organize a fun event that
will make everyone remember your name. Here’s how to host a memorable startup
party!
The Purpose
So, start by defining your
party’s goal. Do you want to show the market what you do? Do you want to raise
the profile of your brand? Do you want to generate new leads? Or do you simply
want to promote a new product?
These are all questions that
should be on your mind. If you are looking to further promote your brand, your
focus should be on having the right people attending your party. This means
researching them thoroughly and finding out what they like.
On the other hand, if you
are looking to simply show the world what you’re up to, hosting a
no-entrance-fee event, with gift bags and the like is the smart way to go. Just
make sure that you’ve displayed your brand name everywhere.
Find the Venue
Finding that perfect spot to
host your party depends by-and-large on your event’s purpose. For example, if
you are looking to impress a certain bunch of people, aim for prestige and
expect a larger expense. If your party goal is promoting your brand, focus on
cheap booze, a cheap place and aim at spending the majority of your finances on
promoting your brand on products such as cups and other paraphernalia.
There are a lot of expensive
venues that offer fantastic views, usually on top floors of
tall buildings, so look for such places. If you are going
cheap, focus on content to compensate for everything that a cheap venue lacks.
Budget
Of course, the very fact
that you are hosting a startup party probably means that you aren’t
operating on an unlimited budget. The most problematic thing here is the
consumables, such as booze and food – you don’t want to be left with too many
leftovers and you definitely don’t want to have to run to grab some more snacks
and booze mid-party. Things such as RSVP confirmations, social media mentions
and referral links will help you roughly assess the number of people that you
can expect at your startup party. When it comes to amount of food and beverages
– plan on doubling on everything that you think is enough for a single person,
just to be safe – everything above this will probably be too much.
Season
Depending on the season,
your startup party spending in terms of booze will vary hugely – during wintertime,
people won’t drink too much, but during summer, they will simply have to
hydrate! If you are hosting a party during the warmest of seasons, opt for refrigerated
truck rental – no one likes warm beer!
When it comes to winter,
make sure that your guests remain warm – making tea for everyone isn’t really
convenient on parties!
Final Touch
Finally, the two main points
of your startup party should be: impress and promote. Stay focused on your
guests’ needs and make sure you’ve gotten enough gift bags to get your name out
there!
Your startup party should be
fun, above everything else – not only for the attendees but also for yourself,
as an organizer. Have fun, get introduced to new contacts and don’t spend too
much time talking about business, unless this is the goal of your
thoroughly-organized event!
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