No matter what job you’re doing or even if you’re unemployed
searching for the right job, LinkedIn is your quickest route to a successful
career. What you need to do is create a professional looking profile on this
platform and you can increase your chances of getting the attention of the
employers at the right time.
According
to a recent survey by Jobvite, almost 95% of employers and recruiters today
use LinkedIn to hire individuals for various positions. Thus, now it has become
very crucial for an individual to have a professional profile on LinkedIn.
It isn’t hard to fill out your profile but if you follow
some certain tips, you will surely be delighted to create a strong and
professional profile on the world’s biggest professional networking website.
Here are some tips for creating a killer LinkedIn profile:
1. Keep A
Professional Profile Picture
Your picture says it all. If you don’t have it yet, you must
add it to your to-do list today. Avoid putting up your selfies or pictures of
any objects.Your picture is your first impression to a potential employer, so
you should keep it as professional as you can. But that doesn’t at all mean
that you will have to wear some kind of business. You only need to look
professional and pleasant in your own style.
2. Make An Appealing
Headline
It’s essential to create an effective headline for making
your LinkedIn profile stand out from the rest. What you need to do is create a
headline that is marketable, searchable and will help you get found by the right
people.
While writing your headline, it is advisable to select
descriptive and convincing keywords so that you can preciselydefine your areas
of expertise to your audience.Keep your headline to maximum 10 words. For
example, the headline of an HR professional can say “An HR Professional &
Recruiter For Hunting The Right Talent!”
3. Don’t Ignore the
“Summary” section
Always write an exceptional and captivating summary of
yourself. Fill out this section by writing a few of your greatest achievements
in life.You can add bullet points to make it easier for your audience to scan important
information.
In addition, you can add some media files about your
experience, such as a video, presentation or maybe an infographic that visually
summarize your career.
4. Include Details
About Your Experience
When it comes to writing about your experience, you can
either copy paste it from your CVor add a more generic “skills-based”
experience sub-category in the ‘Summary’ section. You can also add documents or
images to create a visual portfolio and make your experience section more appealingfor
the viewers.
5. Join Groups And Associations
It is best to fill out as much of the profile as you can.
Joining groups and associations over LinkedIn is a great way to create a strong
network of people who share the same interests. You can also choose from more
than 1 million groups on LinkedIn.
It’s always better to join as many groups as possible and
participate in the discussions. This will allow potential employers to
easilyfind you.
6. Ask For
Recommendations
Though endorsements are great but recommendations are more
valuable as it lends credibility to your profile. You can even ask for
recommendations from your previous colleagues with whom you have worked in the
past, including your bosses, managers, mentors, clients and associates. Don’t
forget to reciprocate their gesture by writing a recommendation for them.
7. Include specific
keywords.
Incorporate keywords everywhere in your profile, especially
in the ‘Experience’ and ‘Summary’ sections. Optimizing right keywords in the
profile increases its chances of appearing in the search engines. Besides, employers
use specific industry-related keywords while searching for a potential
candidate even on the LinkedIn.
In other words,these keywords allow you to be shown easily
in the employer’s search results. You can go to the “Careers” page of your
potential employer to know some of the common keywords related to a particular
job.
Author Bio:
Catherine Daisy is a
business author and regularly writes about business, management, and
technology. In her free time, she also assists students in their assignment writing work.
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