Easy Ways to Attract Customers and Grow Your Business

Your business plan is finished, your store is set up, and the only thing you need to do now is to attract customers to buy your wonderful products. Sounds easy, right? That’s because it is, or rather it can be if you do it the right way.

Every person is your potential customer, even though you might not know it yet. Different people love different things, and you need to scratch their itch in just the right way in order to make them interested in your product.

Some people will like what you’re doing; some will not. So, don’t worry about that too much. You can’t satisfy everyone no matter how hard you try. There are, however, some things that you can do to attract customers quickly, which will help your business grow. So, let’s take a look at them.

Put yourself out there

Collaborating with your local community will bring you exposure, and it will help your business immensely. Be a good neighbor and take part in any exciting activities going around in the vicinity of your company.

Why would you pay for costly billboards and commercials when you can use word of mouth marketing technique to let everybody know about your company?

Give something for free

This might seem counter-intuitive, but it will actually bring you a lot of extra points with potential customers. People love free things, so why don’t you make them happy with something that will not cost you too much?

For example, if you’re running a bakery, give a free muffin to any loyal customer who has purchased something. By doing so, you’ll attract more people and you’ll do business with them for a long time. Never underestimate the power of free things.

What’s important is that you don’t lose track of your finances. Do not gift things you cannot afford to give away for free.

Use social networks

The surest way to get to know your customers is to engage them directly. Nowadays, those who don’t use social networks to inform themselves about their favorite brands and companies are as rare as a steak a vampire would order. Stay in touch with your current and potential customers by managing your business’s FB page and Snapchat like a pro.

Run a Facebook contest from time to time. Encourage your current customers to like and share your page in order to win one of your products. By doing this, you’ll get some much-needed (good) exposure. People trust their friends; they don’t trust companies. That’s exactly why you need to get them to use the share button.

Pimp your website

Minimalistic, simple websites are all the rage right now, so pimping your website means making it look lightweight and easy to use. Consider adding these things to your site when you’ve finished with making it look sleek:

Virtual Tours ‒ We’re all lazy, there’s no doubt about that. We love sitting in our chairs or lying in our beds while browsing websites. How can you make this work in your favor? It’s simple, really. Companies such as VIZ360 can create virtual showrooms which will allow any potential customers to experience your products from the comfort of their home.

Live Chat – Talking to a real person is something that any potential customer likes. According to a study by Zendesk, 92% customers feel satisfied when they use the live chat feature, compared to other communication options like voice (88%), email (85), web form (85%), etc.

Research the market, learn the language of your potential customers and put your company’s name out there in any way that you can. Harness social media and be involved in your local community at all times and never forget about your website. Your website is the face of your company, and it has to look and work like a charm!