August 11, 2020

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Marketing has undergone a lot of changes during the last decade and no longer do you have to spend loads of money in order to get your business noticed. There are many cheap ways to make sure people find out about your business. Startups need marketing just as much big companies do. So the moment you enter the market, you have to start thinking about business promotion. If you are out of ideas be sure to check out the following 5 things you can try out.

Social media marketing
Any method of connecting people can be of great value when it comes to business promotion. Social media has become an important part of our lives and there is no reason why it should not be used for this purposes as well. Create a Facebook, Twitter or Linkedln account for your company and get closer to the potential customers. Still, there are some rules you have to follow if you want to succeed in promoting your business. Do not overload your followers with ads for your business as you will be labeled as a “spammer” and most likely unfollowed by most of the people. A post per day or two is more than enough. If you want to get the most out of it, post between 7 and 10 p.m. as that is the part of the day when most of the people are online.
Buddy marketing
There are companies out there that deal in the similar line of business and want to promote their company as well. Think of some other business whose customers might also benefit from visiting your company. Contact them and try to reach the agreement that will benefit the both sides. You can for example give that company’s visit cards to your customers in favor they do the same thing to you. Or you can both put other company’s ad on the official website. This type of marketing is completely free and can be very useful. Your employees can always mention the other company to the customers and recommend them their products or services. Of course, the other company’s employees should do the same for you.
Customer relationships
Happy and satisfied customers will always be ready to recommend you to the people they know. This is in fact one of the most common ways people decide on which company they are going to turn to. So if you want to increase the number of customers, make sure you treat the current ones the best way possible. Obviously, you and your staff have to be polite with each customer and prepared to answer all of their questions. Remember that customers are not just numbers but real people and more personal approach will do the job. Send them Christmas cards or create special customer birthday program. The harder you try, bigger are the chances your customers will recommend you to the others.
Promotional material
Another great way to attract more customers is to give away promotional material. Promotional material is used in marketing ever since George Washington first used it as a part of his 1789 US presidential campaign. Many companies today use this way type of marketing as well. Pens, key chains and t-shirts are just some of the things you can give to your customers. Just make sure your logo and company’s name are visible. This is also a great conversation starter with potential customers. Your staff can give a piece of promotional material to a person in the store and then talk about your company. You can also consider giving your customers personalized water bottles with the logo of your company. It is a great way to make a strong first impression on potential customers.
Try all of these ways and your startup will definitely record some increases in sale. It is very important to start advertising the moment the company is open for business. Only that way it will be able to remain competitive in the market. Still, the most important thing is to make sure your products or services are quality as much as possible. Satisfied customers will always be ready to come back.
Author bio:

Diana Smith is a full time mom of two beautiful girls interested in topics related to latest business technology and advertising. In her free time she enjoys exploring new and low budget ways to promote business.